6/13/2023 0 Comments Anaconda burrito![]() We honestly thought we were going to be selling tacos all of our life,” Espinoza said.įinally, authorities said if they caught him again, they’d put him in jail. “He didn’t know this was going to happen. He had multiple run-ins with the City of Fresno for operating without a license. Before they moved into the original location at Fresno and Belmont avenues five years ago, his father, Juan, kept the family fed by selling tacos from a cart. “We were not having too much success with business.”Įven though it was the swap meet sales keeping them afloat, they didn’t want to abandon the restaurant. “It was looking hard for us at the first location,” Espinoza said. ![]() In fact, when they debuted the burrito they were relying on selling fresh fruit and returned goods from big box stores at the Sunnyside Swap Meet just to keep the lights on at their restaurant. “We wanted to invent something different, so it was idea after idea until we hit the jackpot with the Anaconda Burrito,” Espinoza said.īut it wasn’t the burrito alone that brought Espinoza’s family restaurant nationwide acclaim from celebrities such as Jimmy Fallon and websites such as BuzzFeed. The three-foot burrito Espinoza and his father Juan created in 2016 turned the restaurant into a phenomenon after four years of trying to secure a place for the family business in a crowded Mexican food market. The Mexican restaurant celebrated the opening of its second store Tuesday at 6929 N. And we finally did.“I wanted followers, not customers,” said Edwin Espinoza, co-owner of Taqueria Yarelis, about the social media storm surrounding the now-famous Anaconda Burrito. “We wanted to have something that would catch everyone’s attention. We wanted to do it different,” Espinosa told BuzzFeed. “Everybody here in Fresno, they always had the same … tacos, burritos. And the taqueria is preparing to open a second location near Herndon and Willow avenues. The success brought on by the monster burrito made it possible for Espinosa to buy a house, he said. In an interview with BuzzFeed, the taqueria’s Edwin Espinosa says the place makes 50 to 70 Anacondas a day. Lim, while sipping a beer at Tioga-Sequoia in the video, decrees the Anaconda “worth it.” The $32 Anaconda was up against a $4.50 “chivichanga” from Sonoratown restaurant in Los Angeles and an $11, cheese-encrusted breakfast burrito from Low Key Burritos in downtown L.A. Spoiler alert: Lim and Ilnyckyj are genial dudes and usually generous with their praise. The video shows hosts Steven Lim and Andrew Ilnyckyj at a table at the North Fresno Street taqueria, measuring the monstrous meal and enjoying a few bites. ![]() The question at the end of each episode: Which of the three was worth the cost? Is a $32 Burrito ‘Worth It’? ![]() The BuzzFeed team’s trip to Fresno, which included a stop at Forestiere Underground Gardens and Tioga-Sequoia Brewing, kicked off the sixth season of “Worth It.” The show travels the world and compares items - food, more often than not - at three price points. Then, last week, the taqueria got a signal boost from BuzzFeed’s “Worth It” video series. A Facebook post that debuted the ultra-big burrito in November 2016 now has more than 36 million views. Three years ago, Taqueria Yarelis put itself on the viral-video map with the Anaconda Burrito, a 3-foot-long beast of a meal. A small but growing taco joint in Fresno has gotten a lot of mileage out of its humongous signature entree. ![]()
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